Centerfield Media - Onex Falcon

Centerfield Media

The Company required a flexible junior capital solution to finance growth initiatives within a tight time frame to support significant upcoming customer growth

Business Description:        

End-to-end digital marketing and sales solutions provider focused on acquiring consumer and small business subscribers for Fortune 100 brands.

Falcon Solution:     

Falcon structured two tranches of preferred equity to invest in growth initiatives and increase working capital while offering lower dilution and flexible terms to the existing lenders and shareholders.

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Investment Date:

May 2019

Transaction Type:



Digital Media and Advertising


Private equity group


Senior Redeemable Preferred and Junior Convertible Preferred

Exit Date:

December 2019