Qology Direct - Onex Falcon

Qology Direct

Business Description:

Qology Direct, LLC (“Qology”), formerly known as Saveology.com, LLC, is a leading Internet-based consumer direct marketing platform for diversified home services including cable, satellite television, Internet, telecommunications, home security, technology support and moving services.  Qology’s platform offers consumers the ability to compare prices, make purchases and schedule installations on a wide variety of essential home services available in their local area from a broad range of nationally-recognized brands including Comcast, Time Warner Cable, Verizon, DISH Network, ADT and Vonage.  Qology’s value proposition stems from its strong network of over 20 service partners and deep integration between service partners’ core systems and Qology’s technology platform.  Qology’s versatile platform ideally positions the Company to expand into additional verticals and leverage its existing knowledge of the local markets to expand its footprint among both new and existing customers.

Falcon Solution:

Falcon structured a flexible subordinated debt instrument that minimized dilution to the existing equity holders.

Back to Investments

Investment Date:

Dec 2011

Transaction Type:



Online consumer marketing




Subordinated notes with warrants

Exit date:

January 2017