Online Direct Marketing Platform - Onex Falcon

Online Direct Marketing Platform

Complex business model in emerging industry

Business Description:

The Company is a leading Internet-based consumer direct marketing platform for diversified home services including cable, satellite television, Internet, telecommunications, home security, technology support and moving services. The Company’s platform offers consumers the ability to compare prices, make purchases and schedule installations on a wide variety of essential home services available in their local area from a broad range of nationally-recognized brands. With a network of over 20 service partners and deep integration between service partners’ core systems and the Company’s technology platform, the platform ideally positions itself to expand into additional verticals and leverage its existing knowledge of the local markets to expand its footprint among both new and existing customers.

Falcon Solution:

Falcon structured a flexible subordinated debt instrument that minimized dilution to the existing equity holders.

Back to Investments

Investment Date:

DEC 2011

Transaction Type:



Online consumer marketing




Subordinated notes with warrants

Exit Date:

DEC 2019